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Statistical Support For Market Research     

Reachout Business Analyltics we are  expertise in statistical analysis and experimental design . While most market research firms are expert at running focus groups, collecting data, and presenting the results,  relevant statistical methodology, in all statistical software packages, and with virtually any quantitative experimental design. We are also expert in qualitative methods, which are often used in market research due to the prevalence of open-ended research questions, or of textual data from focus groups, tape, or video.

Sampling and Methodology Consulting

Clients often approach us with a bias toward a certain sampling or analytic methodology, lacking a complete understanding of the best way to reach their desired audience and answer their research questions. We can create samples and methodologies that are

  • Unbiased
  • Random or stratified, depending on your needs
  • Representative of your target population; and
  • Accurate

Data Analysis

Having conducted thousands of research studies, Reachout Business Analytics  Consulting has the ability to blend quantitative and qualitative analyses, and engage in statistical analyses of any complexity. Our methodological background enables us not only to report numbers but also to understand what they mean in context.

This includes interpreting statistical methods which are somewhat unique to market research such as TURF, Shapley values, or Thurstone scaling. For projects needing more complex analyses, we can offer numerical techniques, Monte Carlo and other simulations, psychometric techniques such as confirmatory factor analysis or structural equation modeling, neural networks, and virtually any other relevant methodology.

For qualitative research, we prefer using the software package Nvivo. This allows us to analyze data that is in a form such as interviews, open-ended survey question results, or focus room transcripts. To see more about our familiarity with Qualitative Analysis, please click here to visit that area of the

Most importantly, our analysts will use your data to generate practical insights for your firm.  We can estimate your clients' utility functions with MaxDiff analysis, Hierarchical Bayesian modeling, logistic regression, or Generalized Linear Modeling. 

Our team is experienced in working with many analytical software programs, including R programming R rattle

 

Survey Design

Reachout Business Analytics extensive experience in survey design will ensure that your marketing survey delivers accurate, usable results. When designing a survey, researchers must identify not only how to ask questions, but what questions to ask.  Our analysts will refine your information goals and determine the most precise way to measure that information.  We will help you specify your variables and determine whether a Likert scale, categorical options or another question format is ideal for your purposes. Our experts will also help you select questions that are precisely worded to eliminate bias from your survey responses. Will a multiple-choice survey best suit your needs?  Or is it important to include open-ended questions as well?  Reachout Business Analytics  Consulting will determine whether a quantitative, qualitative or mixed survey is most appropriate for your market research goals.

 

Survey Implementation, Sampling, and Pilot Studies

Once your survey has been created, our analysts will help you answer important questions about its implementation.  Your survey can be administered by mail or online with a service such as Survey Monkey, depending on your target demographic and other goals. Another important consideration is the sampling methodology of your survey.  Participants can be selected randomly, or stratified into relevant subgroups.  We can implement purposive sampling to target specific individuals; convenience sampling based on ease of access; or probability sampling that reaches a random group of respondents. Reachout Business Analytics  Consulting will also perform a thorough pilot test to ensure that your survey is effective when it reaches your clients, and will use the pilot's results to determine your ideal sample size. To determine the significance of your pilot's results, our analysts can test for discriminant, convergent, and concurrent validity.  Your data can also be subjected to multiple-administration or single-administration reliability tests and confirmatory factor analysis using LISREL or AMOS.

 

Confidentiality

We understand the importance and necessity of confidentiality, and provide all of our prospective clients with a Non-Disclosure Agreement immediately upon contact. This ensures you that your research will not be shared with any third parties, and your consultation with us is completely confidential.

 

Data Security Policy

Our data protection policy sets out our commitment to protecting client data and how we implement that commitment with regards to the collection and use of client data.  

We are committed to:

  • Ensuring that we comply with the data protection principles, as listed below.
  • Ensuring that data is collected and used fairly and lawfully.
  • Processing client data only in order to meet our operational needs or fulfill legal and contractual requirements.
  • Establishing appropriate retention periods for client data.
  • Ensuring that data subjects' rights can be appropriately exercised.
  • Providing adequate security measures to protect client data.
  • Ensuring that all staff is made aware of standard practice for data protection.
  • Ensuring that queries about data protection, internal and external to the organization, is dealt with effectively and promptly.
  • Regularly reviewing data protection procedures and guidelines within the organization.

Our data protection principles:

  • Client data shall be processed fairly and lawfully.
  • Client data shall be obtained with the purpose of completing our contractual obligation to the Client, and shall not be further processed in any manner incompatible with that purpose.
  • Client data (processed or unprocessed) shall not be kept for longer than is necessary to complete our contractual obligation to the Client. As such, all Client data will be deleted automatically by our internal data security system 90 days after the client's project has been completed.
  • Appropriate technical and organizational measures shall be taken against the unauthorized processing of Client data, and against the accidental loss, destruction, or damage to client data. To this end, Client data will be stored on our servers and protected with 128-bit encryption. Each file will be protected with a unique password, which will be held only by the Project Manager and analysts assigned to the project.
  
Introduction To Marketing Research
  • Role of marketing research in marketing
  • Definition
  • Scope
  • Significance
  • Limitations
  • Obstacles in acceptance
  • Ethics in marketing research
  • Difference between Marketing Research and Market Research
  • Introduction to Market Research
  • Types of Research - Basic & Applied, Nature, Scope, Objectives, Importance

Rsearch designs

  • Introduction
  • Definition of Research Design
  • Types of Research Design
  • Exploratory Research
  • Conclusive Research


Data analysis
  • Data Processing
  • Data Analysis
  • Univariate analysis
  • Bivariate analysis
  • Multivariate analysis
  • Simple and cross tabulation
  • Simple and multiple regression
  • Factor analysis.